Guerlain – BEE GARDEN Campaign
Story
Leveraging the advantages of immersive experiences can bring greater exposure to the brand in a short time, while interactive content strengthens product awareness and even promotes extended messages to present a more complete brand philosophy.
Strategy
Therefore, when Guerlain once again held the BEE GARDEN event this year to advocate for attention to bee conservation, we designed the theme for the entire immersive experience and produced a package of content that combined online and offline elements. This made the entire BEE GARDEN Harvest of Love journey even more seamless.
