Story
Let’s dive into travel trips with irresistible surprises! M.A.C. wowed us by WANDER LUST Bullet Lipsticks featuring the most distinctive tourist destinations in Asia! Creative, thoughtful, and spontaneous. M.A.C. was exploring effective and innovative ways to promote and drive sales of the travel-themed product, at the same time drive traffic to offline store events and deliver exclusive product information by SMS.
Strategy
Creating an air ticket-inspired idea, Kontec brought M.A.C. to our expertise by setting up a thematic and impressive campaign site with the registration form, complete booking system, and CRM database in the backend. Including image download, native sharing function, link sharing and SMS automation, Kontec was blasting promotional messages to our target audience by an all-rounded online marketing approach. Last but not least, the service included data tracking and analysis to help with the data collection.
