Aimed at driving sales to the merchants through incentive technological solutions and converting online footprints into sales revenue, Kontec designed a seamless digital experience for Home Square, by leveraging the campaign site, creating customized dozers and installing in-mall check-points. We paid tribute to the treasure hunt game and led the customers to have a deeper understanding of the whole mall.
Mall visitors could go to various checkpoints located at different corners of the mall and collect all of the e-tokens for the redemption of shopping rewards. Not only could the customers enjoy an impressive and sparkling Christmas journey, but also could the tenants of Home Square benefit from the remarkable and easy growth of sales revenue. Kontec paid off in building up a campaign site with a redemption system, as well as developing interactive installations to enhance conversion while the paid media budget was zero.
50,000+ Website Traffic
4,500+ Online Registration
85% in-mall engagement rate
87% of YOY campaign engagement growth
3m+ revenue conversion for tenants
40% of repurchase rate with e-coupon redeemed