Story
Another unique, sublime and mysterious world awaits on Fujifilm’s lens. With strong aesthetic elements and poetic storytelling approaches, Fujifilm’s advertising campaign always differentiates its brand image from other camera brands. In 2021, Fujifilm again introduced film simulation concepts into its digital cameras, aligning the camera’s installed effects and colours inspired by its popular film collections.
Fujifilm wished to create brand awareness by increasing online engagement from digital video to further promote the concept of Film Simulation and relevant products.
Strategy
Based on our original concept “Another Peculiar World”, Kontec demonstrated impressive creativity in the forms of content creation, scriptwriting, video shooting and art direction to produce a series of digital advertising video clips, with the effective support of media placement to enhance the video engagement.
