Most of the customers blindly follow the latest makeup trend without considering their face type. Kontec launched the Brow Intelligence campaign site with a self-explanatory hashtag #BrowToBePerfect. After collecting 200+ brows templates online, we formed a standardised brow sample for the website scoring system. Customers could easily scan their faces on site that could identify users’ brow shapes and scores according to their brow features. Customers were directly driven to book personalised service and get professional advice onsite.
Kontec successfully tackled setting up the scoring system that requires large brow templates to standardise the brow samples, and also designed an AR analytical application to calculate the score of the audience via A.I.