Story
Wearing glasses will always bring you new points of view. In the world of kids, glasses implied unlimited possibilities and loads of creativity. Luxottica launched a Ray-Ban Kids gaming campaign to exclusively promote optical glasses and sunglasses for kids.
Strategy
Kontec created the Html gaming site with a total of eight languages and two servers for users in Asia and Europe respectively. This unique experience innovatively leveraged digital channels and brought the Ray-Ban world to kids all around the world. Using Branded Gaming Effect, kids could enjoy a fun experience dedicated to the iconic kid’s glasses collection.
