Story
Selecting the right celebrity ambassador for a brand is not only about shared values—timing plays a crucial role. When the partnership strikes at the perfect moment, both the brand and the ambassador can mutually amplify their visibility and strengthen their connection with the audience.
Strategy
For Yves Rocher HK #65thAnniversary, we strategically collaborated with Terrance Lau, whose rising stardom in film made him the ideal choice. Terrance’s genuine, down-to-earth personality aligns perfectly with Yves Rocher’s core belief in “Plant to Skin,” emphasizing the power of nature in skincare. As a #BotanicalExpertise, Yves Rocher focuses on delivering nurturing, plant-based care that resonates with Terrance’s image of #organiccharisma.
In our campaign, Terrance brought Yves Rocher’s #ActBeautiful philosophy to life through a series of visually striking print ads, showcasing how “Plant to Skin” translates into natural, effective anti-hair loss solutions. His warm, approachable presence mirrored the brand’s mission to offer gentle, nature-powered products that care for both people and the planet.
Furthermore, by tapping into Terrance’s current popularity, the campaign not only celebrated the brand’s 65th anniversary but also created a timely buzz, drawing more attention to Yves Rocher’s exceptional commitment to botanical beauty.
