Story
A successful campaign isn’t just about celebrity alignment—it’s about using their unique traits to create a deeper connection. For our Fortress Air Conditioner promotion, we tapped into both Deep Ng’s popularity as a singer and his real-life scaffolding experience. By cleverly incorporating his iconic song lyrics, we highlighted Fortress’s trusted air conditioner installation service, delivered by qualified professionals.
Strategy
For this campaign, we drew inspiration from Deep Ng’s dual identity as both a singer and a skilled scaffolding worker. By transforming his memorable lyrics—「崩潰我有經驗，選一周最後那天」—into 「選一周最熱那天」, we cleverly tied the message to Fortress’s promise of reliable service. Even on the hottest day of the week, Fortress’s certified installation team ensures your air conditioner will be up and running, giving customers peace of mind.
Timed perfectly with the public’s renewed interest in Deep Ng’s scaffolding work, this campaign not only struck a chord with his fans but also reinforced Fortress’s commitment to professional, trustworthy service.
