Story
Let’s celebrate Chinese New Year with Fortress and fill up your home with brand new electronic appliances! Fortress wished to drive audiences to online and onsite stores to boost sales by CNY special offers with festive greetings, targeting potential customers.
Strategy
From Online to Offline marketing, Kontec was responsible for whole creative concept development and delivery. Our scope of works included but was not limited to campaign key visual design, creative copywriting, brand leaflet design and Fai Chun design. Digitally, we developed an interactive AR filter game to enhance engagement and created the campaign site for coupon distribution in the form of referral codes. We also designed a series of iconic CNY WhatsApp stickers for customers to send their greetings to loved ones, strengthening Fortress’s overall marketing strategy.
