Story
Navigating the journey of brand evolution, from conceptualizing ad strategies to creating compelling brand mascots, is an intriguing yet challenging endeavor. This process, while demanding, is made rewarding through a blend of our dedicated team’s efforts and the unwavering trust of our clients.
Strategy
In the early days of Elecboy’s market entry, we breathed life into their brand identity by transforming the 2D character from their logo into a relatable, human form. This strategic move did more than just create a distinctive image; it forged memorable touchpoints and amplified the brand’s humanistic attributes: a relentless pursuit of innovation, speed, and a laser-focus on customer needs.
Our recent strategic move was to further evolve the mascot into a 3D superhero figure named ‘Bon’. This reinvention represents a refreshing symbol of Elecboy’s commitment to providing authentic, user-friendly, and flexible online shopping experiences. It reinforces the brand’s competitive edge in offering remarkable value, echoing with customers who seek the ‘best deals’.
As we anticipate the future, we are excited to further accompany Elecboy on its growth journey, embracing new challenges and continuing to infuse insightful strategies that elevate the brand’s presence.
