Story
Have you ever enjoyed the ultimate taste of Chivas with your besties? Let’s sprinkle more fun for your drinking party with a fun interactive web game that is easy to handle. Chivas, a blend of the rich and silky scotch whisky, launched a special edition for the Manchester United fans around. The complex nature of whiskies and the creative interactive game go together surprisingly well at parties.
Strategy
Connecting and rewarding loyal customers, Kontec dedicatedly developed a thematic campaign site with interactive games via mobile web techniques, to further drive sales to Chivas products and drive online engagement. We leveraged the game and sales revenues with various points of sales, such as bars, karaoke, and convenience stores. A warm video was also produced internally to demonstrate how the game works in a Chivas-inspired party.
